Weight Loss for People who Love to Eat

No diet, no deprivation, no calorie counting. 

A new mindset. A new relationship with food that serves your whole well-being.

What does it mean for you to get back in shape? Do you imagine eating a sad, cooked, chicken breast waiting for you on a bed of wilted greens 🥬 while you fight the cravings for a chocolate croissant? 🥐 Good food equals good mood, and you don't want to suffer. But sometimes you wish you could lose the last 20 pounds... If you only knew what to eat. If you only had the willpower... 

In this work, we don't rely on willpower.  Instead, we do the inner work. We manage the mind. Things change. The drama ends. You feel in control. You feel free.

IS coaching for you?

What do we work on?

Weight loss "wellness"?

Coaching  |  Hypnotherapy  |  Nutrition

Location: video calls on zoom.us  or in person, in Phoenix, AZ 

Why work with me? 

By the age of 44 I ate enough sugar for a couple of lifetimes. I never had to lose a huge amount of weight, but what I had was a hopeless task. Food was, or seemed to be, stronger than me.  

I know what it's like to be passionate about food on one hand... and on the other, be bitterly disappointed with myself. 

As I learned more about nutrition, how the brain works, and as I coached myself, I stopped the addictions, lost weight, applied patiently one good habit at a time.

I invested in the best training so YOU can get your Results. Faster. 

I know this process requires courage. But the freedom is worth so much more than any ice cream or chocolate. Can you imagine? 

What happens when we work together:


  • You transform your relationship with food, eating, your body. Maybe even with another person. 
  • You get clear on your goal and you work on it deliberately.   
  • You get clear on nutrition. As much as possible. 
  • You  become aware when you eat emotionally. You learn tools how to end it.
  • You understand the role of brain and hormones. ( I make it simple!) 
  • Your can tell apart soul's cravings. Body cravings. Emotional cravings. 
  • You learn Self care. Self acceptance. Self respect. 
  • You are more aware. 
  • We resolve your Inner conflicts. Limiting beliefs. Self sabotage. 
  • We address subconscious causes of weight, and we can even go to past lives if you like. 
  • Many other things may come up for you - we will move the obstacles as they appear. 

Joanna studied: 

  • The Life Coach School  with Brooke Castillo  + Advanced Weight Loss 
  • Clinical Hypnotherapist (2014) 
  • Hypnotherapy for weight loss. (Cert. 2019)
  • Holistic nutrition with Dr. Henele  N.D. (Cert. 2012)  Holistic cooking 
  • The work of  Dr. Jason's Fung, the work of Catherine Shanahan M.D., Primal Blueprint and more. 
  • In progress: Keto and IF Certification  with Dr. Berg